ABOUT US
Packaging that works – from concept to reality.
We translate packaging ideas into practical, scalable solutions—bridging the gap between NPD, production, and supply chain to deliver packaging that truly works.
We partner with brands and manufacturers to deliver sustainable packaging solutions that are:
-
Holistically designed – creating value across the entire supply chain
-
Functionally robust and cost-efficient – engineered to perform without unnecessary cost
-
Ready for scale – seamlessly integrated into manufacturing and logistics environments
-
Consumer-centric – designed with real user needs and expectations in mind
-
Environmentally responsible – guided by sustainability from concept to execution
Why Big Picture Packaging Exists.
Big Picture Packaging was founded to address a critical gap in the industry. Many businesses operate without an in-house packaging technologist, yet they are expected to meet increasing demands for sustainable, consumer-friendly, and high-performing packaging.
Without deep packaging expertise, brands often face challenges where packaging is not fit for purpose. At its core, packaging must contain, protect, preserve, safely transport and inform—but too often, designs are driven by a single requirement (such as cost or aesthetics), overlooking the full functional picture.
There is also a disconnect between New Product Development (NPD) and execution. Packaging briefs are frequently not translated effectively into production and supply chain requirements, leading to inefficiencies, quality issues, and missed expectations.
Big Picture Packaging bridges this gap.
Where Big Picture Packaging Adds Value.
We work closely with your NPD team to clearly define, align, and communicate packaging requirements—ensuring they are understood across all stakeholders, from design through to manufacturing and logistics.
We ensure your packaging is:
-
Operationally sound – Designed to perform efficiently across production lines and supply chains
-
Sustainable by design – Minimising environmental impact without compromising functionality
-
Compliant and future-ready – Meeting current regulations while anticipating future requirements
-
Brand-aligned – Supporting your product’s identity and consumer experience
-
Commercially viable – Optimised for cost without sacrificing performance
THE FOUNDER
Big Picture Packaging is led by Pratik Surana, a packaging professional with over 13 years of experience across the food and cosmetics sectors.
Having worked within manufacturing environments, Pratik brings a deep understanding of the real-world constraints and pressures faced on the production floor. He recognises the critical role packaging plays in bridging design intent with operational reality—ensuring concepts don’t just look good but actually work in practice.
With the ability to speak both marketing and operations language, Pratik helps align cross-functional teams to deliver packaging solutions that meet brand vision while remaining practical, scalable, and efficient.
Big Picture Packaging was founded on a simple insight: While many stakeholders optimise for their individual requirements, very few step back to consider the entire system. This lack of alignment often leads to packaging that falls short in performance, cost, or sustainability.
Pratik created Big Picture Packaging to bring that holistic perspective—ensuring packaging decisions are made with the big picture in mind. He holds a Diploma in Packaging Technology from the Australian Institute of Packaging (AIP).
OUR WORKING STYLE
We listen
first.
We take the time to understand your requirements—from marketing objectives to customer experience.
We ask,
not assume.
We challenge briefs with the right questions to ensure clarity and avoid costly misinterpretations.
We are honest and solution-focused.
We provide practical solutions and are transparent about any risks or trade-offs involved.
We build relationships, not transactions.
We value long-term partnerships and collaborate closely with your team at every stage.
We support
end-to-end delivery.
We enjoy working on projects from early concept through to full commercialisation.
We bring clarity
and confidence.
We add structure to complexity—helping you make informed decisions with confidence.
ACHIEVEMENTS
-
Holistic Supply Chain Design
Led the end-to-end development of a new glass jar. By optimizing everything from supplier setup to final shelf presence, we achieved faster changeovers and higher consumer satisfaction. -
Risk & Cost Mitigation
Reduced foreign matter risks and material variance costs by $13,000 through smarter, tighter shipper design. -
Capital Investment & Futureproofing
Managed a multimillion dollar investment to design and implement a new Portion Control (Form, Fill, and Seal) line, integrated with robotic case packing to drive long-term scalability. -
Sustainability That Performs
Conducted a comprehensive audit of all packaging, successfully transitioning to 40–100% recycled content without sacrificing structural integrity or functionality. -
Waste Reduction Leadership
Successfully diverted 30% of manufacturing waste away from landfills, significantly reducing landfill waste and advancing circular economy goals. -
Industry Recognition
Shortlisted for the 2021 Food SA Sustainability Award, validating a commitment to high-impact, eco-friendly manufacturing.
SPEAKING CREDITS
Breakout Session Panellist at Food SA 2026 Summit and Trade Show: The Future of Food and Drink – Product Development and Packaging Masterclass.
